OUR TOOLKIT STRATEGY
Real-Time Exclusions List
A real-time exclusion list would be shared with the team to be included in Facebook's brand safety and google's exclusions. The list would contain a combination of domains, mobile applications, and channels.
The domains, mobile applications, and channels go through a rigorous state of the art 16 point check, including ownership, content type, reviews, and engagement etc.
Preventing Too Much Brand Safety
As brands work to preserve their equity and authenticity, they should beware of becoming overly cautious. Doing so may decrease the impact of overall performance
Quarterly Strategy Review
Quarterly analyze and update new exclusions including newly create brand unsafe domains, apps and channels.