State of Digital Advertising
Challenges Marketers Face
What Went Wrong with Digital Advertising in India - FY 20 Story
2020 has been a challenging year globally – Digital in India however has seen exponential growth in 2020 recording over 35% year-on-year growth.
Digital marketing provides an un-tapped, tremendous opportunity for advertisers to reach even the remotest part of India, but lack of awareness and necessary tools make marketers end up losing a lot of their ad budget to ad frauds and click farms. It’s been reported that over 3000 crores INR has been lost to advertising fraud in the financial year 2019-2020 in India
Digital fraud when evaluated by the risk lens, can have a severe impact on the advertiser's reputation, can pose a financial risk, and can lead to regulatory measures.
We have created a technical report illustrating live examples of bad advertising and how it can impact your digital bottom line and customers' trust.